Wednesday, June 10, 2009

gondolas

The kind of display racks or gondolas really play a big part in designing the selling area where a store showcases the products that they are selling. There are a lot of options to choose from ranging from glass showcases, Gondola 2 sided units, Gondola end cap, Gondola wall type unit and a whole lot more. Retailers must optimize the use of these different display tools which should be both functional and aesthetically pleasing. The type of display tool used would dictate how your product is to be displayed. It affects the total display look. It can also aid in ensuring an orderly display.

There are a lot of companies distributing these display tools that retailers can choose from. One must first determine which type their store needs. Measurements are essential so make sure to take note of the length, height, and width specifications in order to make sure that everything would fit. Anyway, some companies can give an online quote for your display tools needs.

I somehow miss my previous company especially when I had a baby project of increasing the sales of the smallest branch using the retailer initiative’s principles. It was quite a challenge since the store had only limited amount of space, thus it can only hold limited amount of products. Evaluating how many and what types of gondolas and coolers are to be placed in which area was necessary.

The layout of each store is carefully planned out in order to optimize the selling area. Sometimes there would be some small racks by the cashier to feature some products that the cashier would usually plus sell. Lately I’ve been seeing some fresh bananas or those chocolate bon bons. Case studies were made in order to optimize the placement of which product relative to one another. There really is a lot of ways to display the products that a store is selling. Most would make use of a mixture of Gondola wall units, Gondola 2 sided units as well as Gondola end cap units. But since that branch was so small, it mostly used up gondola wall units.


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